What is Trust? Trust is a fundamental aspect of human relationships and interactions. For brands and businesses, trust could be the difference between closing or losing a deal. There are 5 key components to trust: Why is Trust Important? (for Businesses) The 2 key considerations for purchasing are Trust and Pricing. As such, Trust and […]
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This blog assumes you are already equipped with the fundamental digital marketing knowledge and is now looking to generate B2B leads with your website. I utilize a customer-centric model to generate B2B leads and I call it: ICFS Impressions Impressions refers to the visibility of your website on a search engine result page (SERP) for
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Start Digital Marketing for free During the early days of my digital marketing career, I had to work with little to zero budget. As such, free and open-source resources was very valuable for my digital marketing efforts and they served as an opportunity for me to perform experiments as well. In other words, I was
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If you googled for definitions of Web3, you’d probably be met with something like this: The information are all true, some in details while others discusses more aspects. I am going to share my understanding of Web3 and my point of view (POV) on Web3. What is Web3? The keyword for Web3 is decentralization; the
What is Google Knowledge Panel? Google Knowledge Panels are the information box that appears immediately at the top of the Google’s search engine result page (SERP), they contain useful information relevant to the entities (people, places, organizations, things) that you are searching for. These panels helps businesses to increase visibility on the internet and provides
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Can free website rank on Google? Yes, you can create a free website and rank the website on Google. Your website be appearing on Google Search Engine Result Page (SERP), which means you will have to work on Search Engine Optimization (SEO) on your website. However, it wasn’t until recently when I believed that SEO
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Importance of reviews I was looking at some hotels for my upcoming vacation in Thailand and price asides, the other deciding factor that I looked at was the reviews for the hotels. Most of the reviews are frustrating to read as they were half-heartedly written, few went into details with photos which truly provided value
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To help people understand if they need digital marketing and let people be their own judge on how hard it is to do digital marketing. This is no secret in the marketing industry. I am trying to raise awareness for digital marketing, so that I can get business opportunities for whatever service I can provide.
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This topic is especially more relevant to me as my company dwells in the B2B space. Let’s start by understanding the B2B ecosystem. Types of B2B customers There are 3 types of B2B customers – Businesses, Government Agencies, Institutions and Charities. Businesses are very diverse; with SMEs and MNCs from different industries, so it is
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Difficult to join my mailing list? Scroll to the bottom of the page, enter your email address and hit the “JOIN MY MAILING LIST” button. It does not end there. You will have to head over to your email to confirm subscription to my mailing list. Upon confirmation, you will be added to my mailing
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